The Entertainment Software Association (ESA) has noted that family-friendly video games were actually the main driver of sales. Sure, some of the best selling titles like GTA IV and Gears of War 2 are rated "Mature," but games rated "Everyone 10+" and lower accounted for over half of all sales (45.3% rated "E" and 12.1% rated "E10+").
(full article)
http://www.gamedaily.com/articles/news/esa-2008-game-sales-dominated-by-familyfriendly-titles/?biz=1
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