NVIDIA Corporation, the inventor of the graphics processing unit (GPU), announced today that Sony Pictures Imageworks (SPI) utilized NVIDIA® Quadro® processors to accelerate animation and visual effects production of their latest hit film "Cloudy With a Chance of Meatballs".
"GPU-based render pipelines are gaining momentum, and the early adopters such as Sony Pictures Imageworks are experiencing massive speed increases and a much higher degree of interactivity," said Dominick Spina, technology product manager, Digital Film Group, NVIDIA. "Software developers from all industries can learn from the groundbreaking GPU-based techniques that Sony has successfully employed in filmmaking."
http://www.awn.com/news/awn-site-news/sony-pictures-imageworks-finds-success-nvidia-technology
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